A strong message not to buy or sell at the door will leave callers out in the cold this spring as Wokingham Borough Council launches its campaign to stop traders from pestering residents at home in a bid to stamp out fly-tipping.
Every Wokingham household in the borough will be delivered a sticker later this month, warning cold callers that residents will not buy or sell at the door. This is part of the council’s bid to tackle fly- tipping as there is a link between doorstep traders and dumped waste – mainly due to cold callers being less likely to have the correct waste systems in place.
Doorstep traders who cold-call Wokingham homes are rarely part of a legitimate business and so are less likely to have the correct waste disposal systems in place. Therefore business and trade waste can end up dumped on the highway, in residential areas, parks or fields – as traders try to avoid paying for rubbish to be disposed of properly.
The new stickers are endorsed by Wokingham Borough Council as well as Thames Valley Police and it is hoped that as many residents as possible will display the message over the coming months to act as a deterrent to cold callers.
Cllr Simon Weeks, executive member for environment, said: “As a way of cutting costs, some traders that are not part of a legitimate businesses, simply do not bother to follow the waste and recycling procedures that they must abide to by law.
“Unfortunately cold callers are renowned for not following the correct waste disposal procedures and continually fly-tip waste. So in a bid to stop unsightly and illegal waste dumping from taking place and despoiling our borough, we suggest residents display these signs to give a clear message that cold-calling and its associated criminal activity will not be tolerated in the Wokingham Borough.”
“The stickers are free to all Wokingham Borough residents and can be placed easily in windows or doors. They will be delivered with residents’ council tax bills later this month but for another free sticker residents should call the council’s waste and recycling team on (0118) 974 6302/ 6303.
Since April 1, 2007 the Wokingham council has spent more than £50,000 on clearing up fly-tipped and dumped waste, which is ultimately paid for by the taxpayer. Additionally, when waste is tipped on private land, the owner themselves has the expense and inconvenience of getting the dumped rubbish cleared by a registered waste carrier.
Fly-tipping waste is a criminal offence, which now carries a two-year prison sentence and/ or a fine of up to £50,000, and while Wokingham Borough Council wants to prevent waste from being dumped in the first place, it will also take steps to prosecute those responsible.
Peter Baveystock, Wokingham waste and recycling manager, said: “Fly-tipped waste is often linked to cold-calling and criminal activity so we want to stop cold calling in a bid to halt this unacceptable crime – which blights neighbourhoods and causes an unnecessary fear of crime.
“Cold calling is frequently linked to poor-workmanship, scams and conmen, so by putting a sticker up residents could help protect our environment and save themselves from the risk of being left out of pocket too.”
Wokingham Borough Council